Kilpatrick Townsend


Insights: Publications Brand Licensing Strategies to Maintain Value and Goodwill Inside Journal June 1, 2016 Written by "Brand Licensing Strategies to Maintain Value and Goodwill," Inside Journal, Spring/Summer 2016. Reprinted with permission from: Inside Journal, Spring/Summer 2016, Vol. 34, No. 1, published by the New York State Bar Association, One Elk Street, Albany, New York 12207.

Insights: Publications

Brand Licensing Strategies to Maintain Value and Goodwill

Inside Journal

June 1, 2016

Written by

"Brand Licensing Strategies to Maintain Value and Goodwill," Inside Journal, Spring/Summer 2016.

Reprinted with permission from: Inside Journal, Spring/Summer 2016, Vol. 34, No. 1, published by the New York State Bar Association, One Elk Street, Albany, New York 12207.